Blog

Notes on AI visibility, structured data, and getting found when customers ask AI who to hire.

• September 30, 2026

  How ChatGPT and Gemini actually pick which local business to name

  AI answer engines don't rank businesses the way a search results page does. Here's what actually drives whether you get named.

• September 30, 2026

  What LocalBusiness schema is, and why AI search tools care about it

  A plain-English explanation of JSON-LD structured data, why search engines and AI assistants both use it, and how to check if your site has it.

• September 30, 2026

  AI visibility isn't a replacement for SEO — it's a layer on top of it

  AI answer engines draw from the same public web SEO has always targeted. Here's how the two relate, and where the real gap is.

• October 1, 2026

  Why isn't my business showing up when people ask AI?

  If ChatGPT or Gemini names competitors instead of you, it's usually one of a handful of fixable reasons. Here's how to work through them.

• October 1, 2026

  AI search is already changing how people find HVAC, plumbing and roofing help

  Home-services customers are increasingly asking AI who to call. Here's what that means for contractors and what to do about it.

• October 1, 2026

  How to make your business easier for AI answer engines to cite

  Answer engines like Perplexity and ChatGPT cite sources. Here's how to be the kind of source they reach for, in plain steps.